Autumn 24 Full The Entrepreneurial Spirit Issue Final

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n a world full of startups and aspiring entrepreneurs, Sarah Saxty, founder of Creating Forward Studio, shines as a beacon of innovation and guidance. Known for her empowering "IFGT" (I've fucking got this) mentality, Saxty has become the go-to mentor for entrepreneurs looking to elevate their businesses from DIY experiments to lasting brands. By distilling her IFGT mindset into an actionable strategy, Saxty helps founders shed self- doubt and unlock their inner business leaders.

Saxty’s journey didn’t begin with simply joining the entrepreneurial world—it started with a desire to lead it. Before launching Creating Forward, she spent years in fashion, mastering product development, consumer behavior, and trend analysis. This fast-paced industry gave her firsthand experience with market trends and the intricacies of building a brand. Drawing from this background, she offers personalized, hands-on guidance to help clients build brands they can be proud of. Her approach goes beyond conventional branding; it’s about instilling confidence and vision— essential in the competitive beauty, wellness, and lifestyle sectors. Saxty doesn’t just teach the talk; she teaches her clients how to walk the walk. "I think a big part of what I do is helping founders feel confident and validated in their vision so they can really show up and be behind it. It’s not just about building the brand; it’s about making sure the founder has the confidence to push it forward, even when things get tough," Saxty explains. H er ability to instill confidence extends beyond problem, but it boosts morale and helps founders move forward. Saxty sets her clients on a path that helps them develop new skills in and outside business strategy. Mental health is critical in everything we do, from work ethic to livelihood and careers. Confidence can’t solve every the workplace. While we may not be able to buy happiness, Saxty certainly knows how to sell success. At the core of her method is the Sticky Brand DNA framework, a tool that helps entrepreneurs create a unique and memorable brand identity by identifying the key elements that make their brand "stick" in consumers' minds. This framework provides entrepreneurs clarity and direction, ensuring that every aspect of their brand reflects a cohesive and engaging message. As Saxty puts it, "I needed to make a framework to simplify brand-building for founders.

"I think a big part of what I do is helping founders feel confident and validated in their vision so they can really show up and be behind it. It’s not just about building the brand; it’s about making sure the founder has the confidence to push it forward, even when things get tough,"

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