"We don’t believe in a one-size-fits- all approach," Bell emphasizes. "Everyone deserves products that enhance their natural beauty, not mask it."
Camille Bell’s journey with Pound Cake has become a beacon of change in a beauty industry where only 2.5 percent of brands are Black-founded or Black-owned. As the co-founder and CEO of the brand, Bell has made it her mission to ensure that every person, regardless of skin tone, feels represented and celebrated through cosmetics. "We create award-winning formulas personalized to different skin and lip tones so everyone can achieve the color they want,” Bell explains. Unlike many brands that claim to offer “universal” shades, Pound Cake recognizes that color looks different on everyone. This commitment to inclusivity is at the core of everything they do. The name Pound Cake has a story as rich as its purpose. It was inspired by the “cake makeup” of the early 1900s—a time when beauty standards were predominantly centered around White women—Bell and her co-founder, Johnny Velazquez, aimed to disrupt these outdated norms. “We wanted to create a new type of ‘cake’ that included all skin tones, sizes, and identities,” Bell shared. Redefining Beauty Standards Bell's vision for Pound Cake goes beyond just creating makeup products. Her goal is to dismantle the narrow beauty standards that have long dominated the cosmetics industry. For far too long, beauty brands have not considered the diversity of skin tones, often offering limited shade ranges that cater primarily to lighter skin tones. Bell saw this gap and made it her mission to address it. "Representation in beauty is not just a trend—it’s a necessity," Bell states. Her dedication to inclusivity is evident in every product Pound Cake releases, ensuring that people of all shades find a perfect match. Pound Cake's approach to inclusivity is not just skin-deep; it’s rooted in a deeper understanding of diverse beauty needs. The brand’s research and development process involves extensive testing across different skin tones, ensuring that each product meets the needs of its varied clientele. "We don’t believe in a one-size-fits-all approach," Bell emphasizes. "Everyone deserves products that enhance their natural beauty, not mask it." This philosophy sets Pound Cake apart in a crowded market, where many brands overlook the nuanced differences in skin tones and undertones.
magnoliawellnessoc.com
Images: All images provided by brand and available in Dropbox
A holistic healing collective founded on the principles of Chinese and Functional medicine. A blend of modern health principles and ancient wisdom, to curate a personalized, multi-disciplinary healing experience.
216
217
Powered by FlippingBook