enthusiasts and influencers. The brand’s distinctive designs and cultural significance have been highlighted in numerous high- profile publications. A notable example of this recognition is the feature by CNBC, titled “25-year-old turned side hustle into a ‘Beyoncé- Approved’ luxury brand.” This article highlights the brand’s meteoric rise and showcases Tanjong’s entrepreneurial journey and the brand's commitment to sustainability and craftsmanship. The feature has further solidified Anima Iris’ reputation as a forward-thinking luxury brand with a profound impact on the fashion industry. Looking ahead, Anima Iris plans to expand its product line, introducing new designs that continue to draw inspiration from her African heritage while incorporating modern elements. This expansion will allow the brand to reach a wider audience and continue its mission of empowering women through fashion. Anima Iris is more than a luxury handbag brand. It is a beacon of heritage, a testament to African craftsmanship, and a symbol of bold, forward-thinking women. Through its dedication to sustainability, community, and empowerment, Anima Iris is paving the way for a new era of fashion, one that honors the past while boldly stepping into the future.
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