she and her videographer could travel without a visa. There, she was introduced to a local designer who connected her to an artisanal community. Captivated by their craftsmanship, she decided to collaborate with them. However, her first collaboration with an artisan didn’t work out, which taught her valuable lessons. Frustrated with her initial experience, Tanjong persevered and was then introduced to Malick, a local artist from Senegal, who significantly improved her designs. She was very impressed by Malick’s work, and Tanjong knew she’d found a key collaborator. Through Malick, she met more talented artists. The artist community plays a crucial role in the unique appeal of Anima Iris. A significant milestone for Anima Iris occurred when global icon Beyoncé was spotted wearing one of the bags. This moment not only elevated the brand’s visibility but also validated Tanjong’s vision on an international stage. Tanjong felt deeply honored and went on Instagram to express her gratitude, posting a photo with the caption, “Anima Iris is officially Beyoncé
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