immediately. Life is too short to wait, and her eagerness drives her to enact her ideas without delay. Anima Iris is a brand that prioritizes sustainability and craftsmanship. In a world dominated by fast fashion, Anima Iris stands out by creating pieces that are environmentally conscious and have longevity. Each collection is handmade in West Africa, in Dakar, Senegal. The artists in this region have incredible skills that have been passed down through generations. Each piece is a unique work of art. We can see Tanjong’s commitment to sustainability in the manufacturing process. Anima Iris utilizes a zero-waste model, ensuring that no material goes to waste. This minimizes the environmental impact but also guarantees that no two creations are the same. The leathers used are sourced in limited quantities, which emphasizes the exclusivity and quality of each piece. Anima Iris draws heavily from Africa’s rich and diverse history. The brand reflects the bold palm oil reds of Cameroon's traditional Bamileke cloth and the geometric shapes of Ghana’s kente. Not only are these elements decorative but they are also super important to the brand’s identity. They tell the story of a continent that is vibrant, resilient, and continuously evolving. Anima Iris embodies a seamless blend of past and future, creating a striking and intricate brand that proudly showcases the vibrancy of its diverse heritage. In a market filled with muted leathers and conventional style, Anima Iris stands out with its bold, fearless designs. It serves as a powerful symbol of the dynamic, empowered women who wear it. The journey to find the right artisans for Anima Iris was fortunate and challenging. While Wilglory was traveling around for the African Hustle Series project, Tanjong visited Senegal because
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