A nima Iris is not just a luxury bag brand; it is a homage to heritage, a celebration of African art, and a testament to the vision of its founder, Wilglory Tanjong. Anima Iris got its name from two influential women in Tanjong’s life: Iris Tasamoh, her mother, and Sarah Yaa Anima Amoyaw, her closest childhood friend. Anima Iris is deeply rooted in personal and cultural history. It draws strength and inspiration from matriarchs of the past, embodying their spirit in each crafted piece. Wilglory Tanjong, born in Cameroon and raised in Maryland,
is a Princeton and Wharton graduate with a passion for
Africa and boundless creativity. She founded Amina Iris with a mission to revolutionize the luxury fashion industry, which she saw as outdated. Tanjong’s vision is to create a brand that is technologically advanced, forward- thinking, and inclusive. She aims to work with a community that is not only fashion-forward but also full of activists who use their influences to drive meaningful change. These women are the epitome of modern- day leaders, and Anima Iris is their emblem of empowerment. The first step Tanjong took toward starting Anima Iris was being open, willing, and ready to embrace any opportunity that came her way. Guided by a strong sense of intuition, she had no initial plans to start a business, but when the opportunity presented itself, she did not hesitate. Tanjong’s lack of risk aversion is what sets her apart. She believes that many people have brilliant ideas throughout their lives, potentially billion-dollar ideas, but what distinguishes her is her ability to act on them. She is strategic and determined, finding a way to start
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