t he typical athlete is focused solely on training their strength, endurance, and performance, not their skin health. However, some athletes are as committed to maintaining their skin’s health as their training regimens. The concept of skin health and beauty might seem like an unexpected focus, but these athletes prioritize it. It's fascinating to see how skin rituals have evolved beyond the surface. The consumer world is ever-changing. Today’s brands seek to respond to consumers’ real struggles and explore new ways of communicating their missions and making a profound change in the world. TrooRa Magazine shines the light on these rising brands as they empower athletes to feel confident in their own skin. OARS + ALPS’ FEMALE FOUNDERS TAP INTO A MARKET BEYOND THEMSELVES Oars + Alps, a standout, men-focused skincare brand, was founded by Mia Saini Duchnowski and Laura Lisowski Cox. The two female founders took an alternative path, choosing entrepreneurship over stability when they left their corporate jobs at Bloomberg TV in 2015. While most female founders focus on the women’s market, Duchnowski and Cox concentrated strictly on the men’s market. Inspired by their husbands—who were often too busy taking care of everything but themselves—the two women launched a clean skincare brand for men. Duchnowski and Cox know what men want from their skincare routines: low-priced, high-quality products that leave out the harsh chemicals and ingredients that cause breakouts and hormone imbalances. That knowledge gave Oars + Alps a leg up on the competition and made the brand
synonymous with men’s skincare. Duchnowski and Cox turned the brand into a successful business within three years, resulting in SC Johnson acquiring it for $20 million in 2019. The brand has grown ever since. In December 2023, Oars + Alps was featured in Forbes’ 20 Best Travel Gifts for Men. Oars + Alps now offers everything a man could want in his self-care routine, from skincare to muscle recovery to must-have travel products.
OarsandAlps Founders
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